Pocket FM and Flipkart collaborate for audiobooks – Times of India
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NEW DELHI: Flipkart, India’s homegrown e-commerce marketplace, and Pocket FM, a personalized audio streaming service, today announced their collaboration to enable audiobooks at scale. The collaboration would help Flipkart enter the audiobooks category with exclusive and licensed audiobooks through Pocket FM, making it accessible to its customer base of over 400 million. This further offers an opportunity for Pocket FM to widen its audience outreach and bring forward global and Indian bestsellers and authors at an affordable price.
India is presently ranked third in the world, with an estimated 25 million audiobook listeners. The opportunity for audiobooks, stimulated by the ability of audio storytelling and availability in Indian languages, is expected to double in the next couple of years.
“Audiobooks have gained great prominence during the pandemic and this collaboration with Pocket FM falls in line with our aim of catering to consumers’ evolving needs. This will help authors publish their work on our platform with the aid of audiobooks and give them the opportunity to reach out to our customer base. Flipkart will assist the author in receiving the appropriate exposure; it is more than just a platform for distribution. We believe this collaboration will hold immense strategic importance for the audiobook market in India as we continue to address our users’ appetite for regional content,” said Kanchan Mishra, business head- FMCG, Home and General Merchandise, Flipkart.
India is presently ranked third in the world, with an estimated 25 million audiobook listeners. The opportunity for audiobooks, stimulated by the ability of audio storytelling and availability in Indian languages, is expected to double in the next couple of years.
“Audiobooks have gained great prominence during the pandemic and this collaboration with Pocket FM falls in line with our aim of catering to consumers’ evolving needs. This will help authors publish their work on our platform with the aid of audiobooks and give them the opportunity to reach out to our customer base. Flipkart will assist the author in receiving the appropriate exposure; it is more than just a platform for distribution. We believe this collaboration will hold immense strategic importance for the audiobook market in India as we continue to address our users’ appetite for regional content,” said Kanchan Mishra, business head- FMCG, Home and General Merchandise, Flipkart.
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