Bookings for Ola’s first e-scooter open at Rs 499 – Times of India
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NEW DELHI: As electric gets a push through attractive central and state-level policies, competition in the segment is escalating.
Start-up poster-boy Bhavish Aggarwal threw a virtual challenge to established players such as Hero Moto, Honda 2Wheelers and Bajaj by announcing a highly-aggressive Rs 499 booking amount for the company’s debutant electric scooter that is set to be launched very soon.
The scooter will be the first commercially-available two-wheeler from Aggarwal’s Ola and the company is believed to have set aggressive targets for the category.
While details are yet to emerge, the Ola scooter – which has been pitched and highlighted aggressively on the social media – will have a range of around 150 kms on a single charge and have a top speed of 100 kms per hour. This is being seen as “extremely lucrative” by industry watchers, especially when petrol prices have crossed the Rs 100 mark in most places.
“India’s EV revolution begins today as we open reservations for our electric scooter, the first in our range of upcoming EVs. With its incredible performance, technology, and design along with aggressive pricing, it will help accelerate the transition to sustainable mobility,” Aggarwal, chairman and Group CEO of Ola, said.
But while Ola is in an overdrive, others seem to be playing catch-up. While Hero – that has a stake in electric start-up Ather – is yet to launch its self-branded EV (it plans to do so later this year), Honda 2Wheelers is also “studying” the segment. And while Bajaj and TVS have launched electric products, they have not been able to make much impact in the market.
Ola Electric, which sees EVs as a global opportunity for India, said bookings have opened for its first product and consumers can reserve the scooter on its website by paying a refundable deposit of Rs 499.
“The Ola Scooter delivers a revolutionary scooter experience with class-leading speed, unprecedented range, the biggest boot space as well as advanced technology… It will be priced aggressively to make it widely accessible,” the company said, adding that the product will be rolled out from its Tamil Nadu. Factory built on a 500-acre site.
Ola Electric aims to operationalise the first phase with 2 million annual capacity, with plans to reach the full capacity of 10 million annual vehicles by next year.
Start-up poster-boy Bhavish Aggarwal threw a virtual challenge to established players such as Hero Moto, Honda 2Wheelers and Bajaj by announcing a highly-aggressive Rs 499 booking amount for the company’s debutant electric scooter that is set to be launched very soon.
The scooter will be the first commercially-available two-wheeler from Aggarwal’s Ola and the company is believed to have set aggressive targets for the category.
While details are yet to emerge, the Ola scooter – which has been pitched and highlighted aggressively on the social media – will have a range of around 150 kms on a single charge and have a top speed of 100 kms per hour. This is being seen as “extremely lucrative” by industry watchers, especially when petrol prices have crossed the Rs 100 mark in most places.
“India’s EV revolution begins today as we open reservations for our electric scooter, the first in our range of upcoming EVs. With its incredible performance, technology, and design along with aggressive pricing, it will help accelerate the transition to sustainable mobility,” Aggarwal, chairman and Group CEO of Ola, said.
But while Ola is in an overdrive, others seem to be playing catch-up. While Hero – that has a stake in electric start-up Ather – is yet to launch its self-branded EV (it plans to do so later this year), Honda 2Wheelers is also “studying” the segment. And while Bajaj and TVS have launched electric products, they have not been able to make much impact in the market.
Ola Electric, which sees EVs as a global opportunity for India, said bookings have opened for its first product and consumers can reserve the scooter on its website by paying a refundable deposit of Rs 499.
“The Ola Scooter delivers a revolutionary scooter experience with class-leading speed, unprecedented range, the biggest boot space as well as advanced technology… It will be priced aggressively to make it widely accessible,” the company said, adding that the product will be rolled out from its Tamil Nadu. Factory built on a 500-acre site.
Ola Electric aims to operationalise the first phase with 2 million annual capacity, with plans to reach the full capacity of 10 million annual vehicles by next year.
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