Google Webmaster tools mostly access for know website related stats by Digital Marketer and SEOs. Google recently announced webmaster tools to Search Console.Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Search Console have following options:
- Search Appearance
- Search Traffic
- Google Index
- Security Issues
- Other Resources
New filter(Search Appearance) added in Search Analytic section of Search traffic tab. Search Analytics describe the search appears in Google search result. Data/Report view as filters such as device, Countries, Search type and Search Appearance(newly added).
Search Appearance filter the data between Search result link & Rich result. That means captured data divides in srp data and rich/schema data.
Below described all option of search console:-
Dashboard: Every month or so, take a look at your Search Console dashboard; the dashboard is the simplest way to get a quick health check on your site:
- Make sure that you aren’t experiencing an increase in errors for your site.
- Check that you don’t have any unusual dips in your click counts. Note that a weekly rhythm of weekend dips, or dips or spikes over holidays, is normal.
Search Console may occasionally send you messages about your properties. You can see the most recent messages in your Search Console home page, or see all messages in the Message Center.
Messages are sent to the email account associated with your Search Console account. You cannot add additional addresses or specify a different notification address than the one you are logged in with.
Search Appearance uses an example site to illustrate the elements of Google Search results. You can use the pop-up window to visualize how your site may appear in search and learn more about the content or structure changes needed to influence each possible element.
It includes the essential search result elements like title, snippet and URL, as well as optional elements such as sitelinks, breadcrumbs, search within a site, and event and product rich snippets.
- Search Appearance
- Structured Data
- Rich Cards
- Data Highlighter
- HTML Improvements
- Accelerated Mobile Pages
The Search Analytics Report shows how often your site appears in Google search results. Filter and group data by categories such as search query, date, or device. Use the results to improve your site’s search performance, for example:
- See how your search traffic changes over time, where it’s coming from, and what search queries are most likely to show your site.
- Learn which queries are made on smartphones, and use this to improve your mobile targeting.
- See which pages have the highest (and lowest) click-through rate from Google search results.
- Search Traffic
A few weeks after you post content, confirm that the number of indexed pages in your site is rising and that you don’t have any blocked resources that might impair Google’s crawling of your pages.
- Google Index
Crawl: The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Test that Google can access your pages using the Fetch as Google tool.
Tell Google which pages not to crawl using robots.txt or noindex tags.
Tell Google which pages to crawl by updating your sitemap.
Security Issues: If your site is flagged as containing malware or unwanted software, you can request a malware or unwanted software review. Once you clean your site and request the review, Google systems will scan your website for malware or unwanted software. If none is found, we’ll remove the warning from your site. This can take a few days to happen; check the status of your request in the Security Issues section of Search Console.
|Structured Data Testing Tool||Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.|
|Structured Data Markup Helper||Not sure how to start with adding structured data markup to your HTML? Try this point-and-click tool.|
|Email Markup Tester||Validate the structured data contents of an HTML email using Email Markup Tester.|
|Google My Business||Make sure your business looks great on Google Search, Maps and Google+ for free.|
|Google Merchant Center||The place to upload your product data to Google and make it available to Google Product Search and other Google services.|
|PageSpeed Insights||Use PageSpeed Insights to find out how to make your web pages fast on all devices.|
|Custom Search||Harness the power of Google to create a customized search experience for your own website.|
|Google Domains||Find a domain name and build a website with Google Domains.|
|Webmaster Academy||Learn to create a great website with valuable content and have it findable in Google Search.|